This exclusive event for senior level PR practitioners is designed to help you leverage data to refine communications campaigns and achieve your objectives. Leading the discussion is Dr. Bruce Pinkleton.
Thursday, October 25, 2018
12:00 – 1:30 PM
Ticket: $35 members; $45 non-members
Nectar Catering and Events (120 N Stevens St., Spokane, WA 99201)
About the Speaker
Pinkleton (Ph.D., Michigan State University) is a professor of communication and director of research and graduate studies at the Murrow College of Communication. His research program focuses on the role of individual motivations and information source use—including traditional and digital media—in individuals’ decision-making processes in health and public affairs contexts. As part of this program of research, he examines ways to increase message effectiveness and conducts evaluations of communication campaigns directed to targeted audiences such as adolescents.
He is coauthor of Strategic Public Relations Management, now in its third edition, and is widely published in peer-reviewed journals. At WSU he teaches topics including PR management, campaign design, and quantitative research methods.
Pinkleton has been a member of PRSA for 29 years. He is a past recipient of the Educator of the Year Award, recognized jointly through the PRSA Greater Spokane Chapter and the Spokane Regional MarCom Association. He holds a total of eight top paper/top-four paper awards from the International Communication Association or the Association for Education in Journalism and Mass Communication.
Special thanks to our sponsor for this event