Join us Wednesday, October 18, at the Northwest Museum of Arts and Culture in Spokane for lunch and conversation with Bruce Pinkleton, Ph.D., from the Washington State University Murrow College of Communication. Dr. Pinkleton will give a brief presentation on using research to inform your PR campaign.
Pinkleton is the interim dean and a professor of communication in the Murrow College of Communication. His research program focuses on the motivations and information source use—including traditional and digital media—in individuals’ decision-making processes in health and public affairs. As part of this program of research, he examines ways to increase message effectiveness and conducts evaluations of communication campaigns directed to targeted audiences such as adolescents.
He is coauthor of Strategic Public Relations Management, now in its third edition, and is widely published in peer-reviewed journals. At WSU, he teaches topics including principles of public relations, PR campaign design and management, and quantitative research methods.
Pinkleton has been a member of PRSA for 28 years. He is a past recipient of the Educator of the Year Award, recognized jointly through the PRSA Greater Spokane Chapter and the Spokane Regional MarCom Association. He holds a total of eight top-paper awards from the International Communication Association or the Association for Education in Journalism and Mass Communication.
Wednesday, October 18, 2017, 12-1 pm
Northwest Museum of Arts and Culture
2316 W 1st Ave, Spokane, WA 99201
$10 PRSA members; $15 Non-PRSA members
$5 PRSSA students; $10 for Non-PRSSA students
Parking is free. Lunch is included.
Special thanks to our sponsor for this event: