Greater Spokane Chapter PRSA – Spokane, WA

With the growth of digital and social media over the last decade, combined with an ever shrinking newsroom, our roles as public relations professionals are changing like never before. As public relations leaders, how do you evolve with the times yourself?

Mark Mohammadpour, vice president of Edelman Portland is coming to Spokane for a special session on the continued changes for public relations professionals.

With the growth of digital and social media over the last decade, combined with an ever shrinking newsroom, our roles as public relations professionals are changing like never before. As public relations leaders, how do you evolve with the times yourself?

We’ll take a look at the current landscape, how agency account teams are adjusting to work with other communications marketing specialties, and discuss some practical tips to best apply your background as a strategic communications professional across the marketing mix.

What you’ll learn:

  1. The current media and PR landscape
  2. The current marketing mix
  3. How agencies and companies are adjusting to the changing environment
  4. Practical tips for being strategic and focused

About the Speaker

Mark Mohammadpour is a senior communications strategist with experience leading earned, digital and social media programs, working with global brands including Adobe, AMD, Microsoft, and the U.S. Army throughout his career. A vice president at Edelman Portland since 2015, Mark leads account teams in its technology practice, as well as marketing and business development. Mark is a graduate from The University of Portland, an accredited member of PRSA and was president of PRSA’s Portland-Metro Chapter in 2016.