Being smart about how you use video in your communications campaigns can give you the impact and engagement you need in today’s technology-driven world without breaking your budget. But where do you even start? Do you hire a production studio or assign it to your summer intern?
Learn the answers to these questions and more at our next event! Our panel will discuss three video production options that you can match to a variety of content marketing and promotional needs, and the underlying planning process that is the foundation for any successful video clip. Discussion will range from full-production projects to tips for doing it on your own, giving you actionable takeaways and strategies that you can apply to your next video project.
Ken Arkow, Manager, Washington State University Video Services
Amanda Determan, Producer, Washington State University Video Services
Brandon Chapman, Director of Marketing and Communications, Washington State University College of Education
Moderator:Lori Maricle, Director of Communications, Washington State University College of Pharmacy
Lunch + Networking 11:30 a.m. | Program Noon | Panel Q&A 1-1:30 p.m.
Cost:$25 PRSA member | $35 non-member | $10 PRSSA member | $15 non-PRSSA student