2018 Board of Directors
Jennifer Ferrero, APR
As an entrepreneur, communicator and public relations professional, Jennifer Ferrero, APR, of Switch Up Consulting, has worked with hundreds of Washington’s top companies over 18 years, including aerospace and advanced manufacturing, workforce development and community colleges. As a professional consultant, she develops strategic public relations plans and marketing tactics with measurable results.
She is a Toastmaster and is striving for Distinguished Toastmaster, the highest award in the international organization.
Taylor McGill has 14 years of technology and business experience, and graduated in 2007 with a B.A. in Management and Operations from Washington State University. As the Co-founder & Chief Technology Officer for Corlinc, Taylor has managed development and deployment of the company’s web application, digital marketing tactics, content marketing, establishment of strategic vertical markets, and growth strategy.
In 2015, Taylor McGill was a Business Plan Competition Judge at WSU. He has a passion for entrepreneurship, the local community of Greater Spokane, and has plans for giving back by getting involved by helping other aspiring business owners achieve their goals.
Seeking 2019 Sponsorship Chair
We are seeking a Sponsorship Chair for the 2019 calendar year. This role is responsible for:
- Working with the programming chair and with input from the board, identify potential sponsors for events.
- Sponsorship is also sought for supporting special events, such as the awards event or student fundraiser, and doesn’t have to be limited to cash. With input from the board, seek donations to help offset event costs. Examples include donations of wine (speaker gifts, wine toss in trivia night, award event winner gifts), prizes/thank you gifts, event space, catering discounts, etc.
Please contact President Jennifer Ferrero, APR if you are interested in discussing joining the PRSA Board. It is a 3-year time commitment in which you can serve in multiple leadership roles. This is a great position for people who are already PRSA members. Please consider joining PRSA if you are going to apply for this position.
Tessa creates compelling content and social engagement for Squishy Peanut Marketing. She is a recent graduate from Gonzaga University, having earned her degree in Public Relations with a minor in English. With experience in promotions, marketing and writing, Tessa has covered events such as the GoPro Mountain Games and the Vail International Dance Festival. In her spare time, she enjoys hitting the slopes skiing, and spending time with family and friends.
Student Relations & 2019 President Elect
Katy Wagnon works as a public relations and communications manager at Washington Trust Bank. She is passionate about being involved in the community and helping it thrive both through her work at Washington Trust and in other aspects of her life. In addition to her work at Washington Trust, Katy is a board member of the Communities in Schools of Spokane County, an organization that focuses on school dropout prevention. Katy graduated from the University of Idaho with a degree in broadcast journalism.
Elizabeth is the Media Relations Liaison at Numerica Credit Union. She works to tell the stories of the $1.5 billion dollar credit union focused on enhancing lives, fulfilling dreams and building communities. Elizabeth has more than a decade of experience working with different organizations in the realms of communication, marketing, and branding. Elizabeth graduated with her degree in Business Administration, focusing on communication and marketing, from Gonzaga University in 2004.
Laura Bracken is the founder and principal of Design Spike®, Inc., a 14+ year old advertising and marketing firm located in Spokane, Wash. In 1991, she received a MA in English from the University of Texas in Arlington, having previously graduated Magna Cum Laude with a BA degree in English there. After graduation, Laura became an educator and served as the Managing Editor of Today’s Dallas Woman, a woman’s magazine in Dallas, Texas. Laura moved to Spokane in 1995, when she became heavily involved in web design and HTML programming, but continued to teach and write for local publications including the Journal of Business,Spokane Woman, and The Spokesman Review. By 1996, Laura sat on the Board of TechNet and became involved in what was then known as the “Terabyte Triangle”. By 2003, Laura opened Design Spike, which initially began as a web site design and development company. In 2005, she bought InfoAxis, a website development company, and in 2008, she bought Go Teach It, a curriculum-based, e-commerce website. In 2014, Design Spike added advertising services to better fit the holistic needs of clients.
Laura is the Chairperson for Women’s Healing and Empowerment Network’s Board of Directors, sits on the board of Northwest Mediation Center, is a member of Inland Northwest Business Association and of PRSA Spokane, and was a 12 year member of Rotary Club 21.
Lori Maricle is the marketing, public relations and communication coordinator for the Washington State University College of Pharmacy, a professional and graduate education college that trains pharmacists and pharmaceutical scientists. Lori is responsible for strategic planning and manages communications activities for the college. Lori graduated with a degree in Public Relations from Washington State University in 2006, and obtained a second bachelor’s degree in business management and operations in 2013. She worked in administration and human resources at WSU prior to joining the College of Pharmacy in 2012. A PRSA member since 2013, her main areas of interest include competitive strategy, video marketing, and research.
Lisa Cargill, APR
Lisa is a Senior Account Director at Desautel Hege where she helps clients understand, value and implement two-way communications. She earned her accreditation in public relations in 2009 shortly after becoming involved in PRSA. Lisa helps other local practitioners earn the mark of a true PR strategist. Lisa enjoys giving back to and growing the PR profession when she’s not cheering on the Spokane Chiefs or playing with her two young boys.