2017 Board of Directors
Lori Maricle is the marketing, public relations and communication coordinator for the Washington State University College of Pharmacy, a professional and graduate education college that trains pharmacists and pharmaceutical scientists. Lori is responsible for strategic planning and manages communications activities for the college. Lori graduated with a degree in Public Relations from Washington State University in 2006, and obtained a second bachelor’s degree in business management and operations in 2013. She worked in administration and human resources at WSU prior to joining the College of Pharmacy in 2012. A PRSA member since 2013, her main areas of interest include competitive strategy, video marketing, and research.
Leah Horton is a Resource Development Manager at Spokane County United Way, a local 501(c)3 non-profit working to create a better life for all with a more educated, prosperous, and healthy community by the year 2020. She is responsible for the creative development, design, implementation and evaluation of fundraising campaigns for an extensive portfolio of companies ranging from local start-ups to corporate industry leaders. She also strategically steers and oversees the Emerging Leaders Society, an affinity group created to provide early-to-mid career professionals an opportunity to develop leadership skills and define their sense of social responsibility. Other professional experiences include cable television/online advertising and special event project management. Leah graduated from Eastern Washington University in 2012 with a B.A. in Communications in Public Relations and a certification in Leadership.
Deb Strohmaier, APR
Deb Strohmaier, APR, is a communications specialist for Northwest Farm Credit Services. She had been vice president of Global Communications for Greif, Inc., an industrial packaging manufacturer in Columbus, Ohio. She has also been director of Communications for AEP, a publicly held electric utility, and managed accounts in several MarCom agencies. Deb was a member of the Central Ohio PRSA chapter, serving as accreditation chair, treasurer and president, and has also served as a member of the national accreditation committee. She and her husband own the Once Upon a Child stores in Spokane Valley and on Division.
Jennifer Ferrero, APR
As an entrepreneur, communicator and public relations professional, Jennifer Ferrero of Switch Up Consulting, has worked with hundreds of Washington’s top companies over 18 years, including aerospace and advanced manufacturing, workforce development and community colleges. As a professional consultant, she develops strategic public relations plans and marketing tactics with measurable results.
Elizabeth is the Media Relations Liaison at Numerica Credit Union. She works to tell the stories of the $1.5 billion dollar credit union focused on enhancing lives, fulfilling dreams and building communities. Elizabeth has more than a decade of experience working with different organizations in the realms of communication, marketing, and branding. Elizabeth graduated with her degree in Business Administration, focusing on communication and marketing, from Gonzaga University in 2004.
Crystal Kidd is a Marketing Communications Manager with ProPartners Financial, an affiliate of the Farm Credit System providing input financing programs to agricultural supply companies to offer to their customers. Crystal leads all internal and external communications, branding, marketing strategy and event planning for the nationwide organization. In addition, she assists with the marketing efforts for her husband’s Spokane-based criminal defense law firm, Kidd Defense, PLLC. Crystal’s previous professional experience includes roles in relationship management and non-profit member relations and event planning. She holds degrees in Ag Communications and Advertising from Iowa State University and volunteers with the Junior Livestock Show of Spokane.
Katy Wagnon works as the bank event strategist at Washington Trust Bank, where she is responsible for developing the strategy behind bank wide events and guerrilla marketing initiatives, overseeing social media efforts, and leading community outreach initiatives. She is passionate about being involved in the community and helping it thrive both through her work at Washington Trust and in other aspects of her life. In addition to her work at Washington Trust, Katy is a board member of the Communities in Schools of Spokane County, an organization that focuses on school dropout prevention. Katy graduated from the University of Idaho with a degree in broadcast journalism.
Hayley Graham is a Senior Account Executive at Desautel Hege where she is responsible for managing a variety of accounts in a number of different industries. She helps her clients communicate complex ideas in simple, compelling ways by fusing public relations, advertising and branding. Hayley graduated from Gonzaga University in 2012 with a degree in Marketing and a minor in Public Relations.
Lisa Cargill, APR
Lisa is a Senior Account Director at Desautel Hege where she helps clients understand, value and implement two-way communications. She earned her accreditation in public relations in 2009 shortly after becoming involved in PRSA. Lisa helps other local practitioners earn the mark of a true PR strategist. Lisa enjoys giving back to and growing the PR profession when she’s not cheering on the Spokane Chiefs or playing with her two young boys.