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APR Celebrates 50 years
This year marks a landmark year for the Accreditation in Public Relations (APR). The credential celebrates 50 years. Currently, more than 5,000 professionals from the agency, corporate, association and education fields hold the APR mark. APR measures a public relations practitioner’s fundamental knowledge of communications theory and its application, establishes advanced capabilities in research, strategic planning, implementation and evaluation and demonstrates a commitment to professional excellence and ethical conduct.
Anyone with approximately five years’ experience in the full-time practice or teaching of public relations and those who have earned either a bachelor’s degree in a communication-specific field (or have equivalent work experience) are eligible for the APR program. It starts with 12 weeks of in-person APR courses taught by local APRs. People then choose whether to move ahead into the testing preparation and interview process. Learn more about the steps you take to become an APR here: http://www.prsa.org/Learning/Accreditation/.Our chapter is in the process of scheduling a round of spring APR classes. We want to hear from you if you’re considering starting the journey. Likewise, if you have questions, please never hesitate to reach out. Call us at 509-444-2350 or email Lisa.